Positive Community Norms Institute

The Positive Community Norms Institute is hosting trainings starting November 2017 that may be of interest to school-based staff. Read on for more information!


Learn how to change attitudes and perceptions to reduce problems like impaired driving and underage drinking.

2 ½-day In-Person Training, Watertown Inn, Seattle:
Tuesday, November 28 – Thursday, November 30, 2017

Follow-up Training and Support: 8 Months of Follow-up Training, Technical Assistance and Support, January – September 2018

This is a FREE training supported by the Washington Traffic Safety Commission and the Mansfield Academy of Global Leadership.

How is this training set up to maximize your learning?

Working to promote traffic safety and to affect community-based problems is hard work. Working on changing community norms is even harder. Even the most effective 2 ½-day training cannot prepare you for all of the twists and turns associated with designing and implementing a positive community norms campaign. That is why this training opportunity has two parts.

The first part is a 2 1/2-day in-person training to learn the basics of Positive Community Norms framework and the Science of the Positive ® and how to grow positive norms and cultivate transformation in communities for community-specific problems like impaired driving and other alcohol and drug use-related issues. Participants will learn about change and transformation, working across the social ecology and how exaggerated perceptions of risky driving behavior or alcohol use often leads to thinking it is “okay” to engage in those behaviors.

The second part is eight months of ongoing technical assistance, coaching and support – taught in a learning community style – so the participants can get help from experts to address the kinds of unique challenges they face in their communities.

Finally, following at the conclusion of this learning opportunity, the participants in this Positive Community Norms Institute will become resources to each other.

Who can participate?

The highest priority for placement in this training will be applicants whose community-based work directly affects traffic safety like Target Zero Managers and individuals whose work directly connects to traffic safety (e.g., substance abuse or underage drinking prevention). However, the training is appropriate for others who are interested in learning how changing attitudes and perceptions of norms can reduce other community-based problems.

Who can qualify for travel assistance?

The training itself is free but participants are responsible for their own travel support. Limited funding is available to help support travel costs for individuals that do not have a travel budget available to them. The application contains questions regarding financial need. Responses to those questions will be used to determine who receives the limited travel assistance.

Apply to Participate in the Positive Community Norms Initiative

Please apply to participate by 5 PM PST, November 13, 2017

Apply to participate by completing the form at this link: https://www.surveymonkey.com/r/PCNInstitute17

Space is limited. Preference will be given to individuals and organizations whose work affects traffic safety (e.g., Target Zero Managers) or which has a direct connection to traffic safety (e.g., substance abuse or underage drinking prevention). We anticipate there will be space for applicants involved in other types of community-based work.

Preference will also be given to those individuals who can commit to participating in both the November 28 – 30, 2017 training workshop and the 8-months of follow-up technical assistance and support and those individuals affiliated with sponsoring organizations.

The application deadline is 5 PM PST, November 13, 2017. Applicants will be notified whether they have been accepted into the training by November 17, 2017. Confirmed participants will receive PCN training materials. The plan is to provide lunches on each of the two full days. Participants will need to pay for the parking available at the training site.

A block of rooms at a special group rate is reserved at the Watertown Inn, 4242 Roosevelt Way NE, Seattle, WA, (206) 826-4242. Reference the PCN Institute for the group rate. You must reserve your room by Monday, November 6, 2017 to receive the group rate.

If you have any questions about this training, please contact: Scott Waller, Washington Traffic Safety Commission, (360) 725-9885, swaller@wtsc.wa.gov

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